Take note. Carefully!

Ok, so we all know that first impressions count. What we aren’t all lucky enough to find out is the full extent of the impression we create.

I have always felt that I leave a good first impression; I dress well, I smile, I’m polite, I’m friendly without being over friendly and I listen carefully without making the speaker worry that I’m trying to control them with my mind. With the position I work in, for the company that I work for, first impressions are very important.

So, while our director was away, I had a meeting with a potential new client. Having worked in a similar industry, I instantly tuned into their wavelength and felt that I had a great understanding of their business. At the end of the meeting, we shook hands (I still haven’t got round to the Donald Trump over-sterile method of bowing), said our goodbyes and I skipped back to my desk to put together a proposal.

Now I don’t want to boast, but this proposal was a beauty! I tapped away at that keyboard like I was playing a piano in a symphony orchestra ... or something. I pressed the send button and sat back to await their response (actually that’s a lie. I then started attacking the pile of work on my desk but that’s not relevant to this story).

Yesterday, the client came round to the Hot PJ office to discuss their thoughts on the proposal. For the first few minutes, they waxed lyrical about how much they enjoyed reading the proposal and how relevant it was to their situation. Then, just before my head grew too big for the room, they told me that when they left the first meeting, they had turned to each other and said, “Well, that was a waste of time!”Slightly horrified, and with my boss raising her eyebrows, I nervously asked, “What do you mean?”

The client then went on to explain that they were dedicated note takers. During our first meeting, they were acutely aware of the lack of notes I had jotted down and so believed that I wasn’t really taking in what they were saying. On the contrary, I felt so tuned-in to what they were saying that I only needed the aid of a few buzz words to jog my memory in order to create a proposal.

What shocked me was how we had left that first meeting in such a contrast of thoughts. Me thinking everything went great and them thinking they’d wasted their time. In the worst-case scenario, they may not have bothered to open the proposal and we would never have had the second meeting.

This really made me think. In this case, the client was open enough to let me know their initial thoughts, but how many meetings had I been in where people had a genuine belief that my lack of note taking was indicative of my lack of paying attention.

Are any of us fully aware of the first impression we give? And I’m talking about the whole package here; from the way you dress to the notes you take! The happy ending is that they are now our latest client and this is the start of a wonderful relationship we will have together.

Definitely food for thought though.

The benefits of other people's shoes

This morning at around 8:30am you may have felt a sudden change in atmospheric pressure. This is likely to have been due to the almighty sigh of relief I gave when our director, Wendy, returned from two weeks annual leave.

During this time, I metaphorically slipped into Wendy’s creative shoes and learnt a few things about the role of others in my workplace.

I’ll admit that the first few days were quite hectic, but by the end of the two weeks, I’m happy to report that I had everything running like clockwork. I felt like I had survived an avalanche, dug my way out and carried on to the summit.

The whole experience has been a truly valuable insight into the inner workings of our design team. As a BDM, there is no better way to understand every step of the service or product that you deliver than to actually deliver that service or product from the job confirmation to the “thanks and come back soon”.

Now, when I’m discussing projects with clients and creating proposals, I can do so with an acute understanding of the work that will go into that project. This is stupendously beneficial from three different people’s shoes:

1. The client’s – I can confidently discuss the realities of timeframes and the limitations of print, resulting in a project that meets or exceeds everyone’s expectations.

2. The team’s – Don’t oversell. When putting the cheese in the trap, always leave enough room for the mouse. Now when I hand a proposal over to the production team, the team can be confident that I haven’t sold the impossible at a budget that can’t be met. This will make me an all round more likeable guy in the office!

3. My own – Confucious said: “What I hear, I forget. What I see, I remember. What I do, I understand.” I understand! Far more than if I simply listened to team members telling me what their job involves. This will really help to develop my career at Hot Pyjama Productions.

So if you really want to make yourself an invaluable asset to your company, dedicate some time to finding out what everyone else gets up to and, even if only for an hour, walk a while in their shoes!